About

The MIT LaunchX Clubs Competition is an intensive entrepreneurship program focused on building a real, viable startup, not just writing a business plan. Students work in co-founder teams of 3 to 6 to develop a company from the ground up, starting with identifying a genuine market need. The process emphasizes using design thinking, conducting extensive market research, prototyping, and rigorous user testing to develop innovative solutions and gain traction with real customers. The competition encourages students to actively launch a business rather than focusing solely on theoretical concepts of business, marketing, or finance. The program typically begins its kick-off phase in October.